Saturday, 27 March 2010
7) Looking back at your preliminary task, what do you feel you have learnt in the progression from it to the full product?
6) What have you learnt about technologies from the process of constructing this product?
r coursework. The main source of this was the internet, in the form of sites such as Google in order to try develop as good a background of the 80's as possible, in order to effectively represent this in our film.
Additionally,
we used YouTube to research potential music tracks that we could integrate into our film in the form of non-diegetic music. This was a fairly successful medium to use, as it allowed us to refine our searches in order to find a song suitable for the period and the mood we wanted to convey. Additionally, we had intended to include clips of events from the 1980's, in a similar manner to 'This Is England' although unfortunately in the end we didn't have enough time. We also used YouTube to find suitable clips of this nature.
uction of our coursework. Having never used the website before, it gave me a chance to experiment with all different element of the site, including customising a layout and colour scheme, and uploading images and video clips. There were a few initial problems whilst I was still getting used to the site, but I quickly found my way around these.
I also utilised a scanner in the research process, in order to scan in images such as the storyboards and costumes to upload onto my blog as evidence. There was an initial blip in the fact that my own scanner at home hadn't been used in years and had seemed to stop working, but fortunately I was able to find an alternative, and eventually got the scans to put on my blog.
In the filming process, we used a Sony Handycam to record, which was a fairly straightforward piece of equipment. We quickly learned how to make use of the camera in order to achieve the particular effects we wanted in the film - for example, experimenting with the focus of the camera to create a gradual fade in at the beginning of the sequence.
le range of functions whilst editing our film. Firstly, we uploaded the footage from the camera and then found how to cut it into the segments we required. We learnt how to add effects such as the Black and White effect and the Brightness and Contrast effect we added to our film in order to promote the period feel of our piece. We added a sound bridge when the character is using the toilet, as we felt that the action seemed to long on it's own. We cut it into 2 segments, and found out how to insert a still shot of previous footage we had recorded in order to make it more visually interesting. We then copied the sound from the first segment and adjusted the volume, so that it can be heard at a slightly quieter level in the next shot, promoting realism and continuity. Additionally, we learnt how to add titles overlapping our visuals, so that our names and the name of the film appeared towards the end.5) How did you attract/address your audience?
4) Who would the audience be for your media product?
n age rating of 15. We decided on this rating as if the film were developed, it is likely to include mild swearing and possible suggestions of violence. Additionally, when we showed it to others, they tended to notice the implementations of drug use, and suggested that it may not be suitable to market the film at a lower age range because of the unsuitability of this.
This is a typical member of our target audience. She is a student, currently studying Politics and Art in University, and her taste tends to have a strong sense of individuality. She often eschews high street shops, preferring to purchase more unique items from places like charity shops or vintage clothing lines, and spends a lot of time customising her clothing to create unique garments with her own touch to them. She enjoys all sorts of music, and listens to a whole spectrum of genres. There is a high probability that she would enjoy our film, as it is something a little bit different to other products on offer, and it's vintage, aged feel is an element that she finds alluring.
This is another typical target audience member. He too enjoys finding his own style, combining random items from his wardrobe together in order to create a more individual and expressing look. He is a very musical person, frequenting festivals such as Glastonbury and V, and he can often be seen with an acoustic guitar. His favourite genres span from alternative rock to reggae and ska - anything a little bit chilled and outside from the mainstream. He is currently in college studying English Literature, History and Photography.
This couple are typical targets for the older end of the target audience. They enjoy engaging in activities of a cultural benefit. They often frequent their local arthouse cinema for an evenings excursion, as they enjoy watching films of a more stylised and cultural nature as opposed to pandering to the American industry giants. This film is intriguing to them, as it is reminiscent of their life in the 80's, and will hopefully evoke pleasant recollections for them. 3) What kind of media institution might distrubute your media product and why?
Another company we could approach would be Optimum Releasing, who were one of the distributors for 'This Is England', which is one of the main influences on our film. It also distributes many low budget British films, although it is perhaps best known for foreign language and anime releases. 2) How does your media product represent particular social groups?
Evaluation: 1) In what ways does your media product use, develop or challenge forms and conventions of real media products?
This is further emphasised through the mise-en-scene of the characters house, as the houses of the lower class in many films of this period are often gaudy and cluttered, and decorated with very drab colourings. We use the convention of low-key lighting to represent the characters social importance and class status. In 'This Is England', they used multiple clips that typically enforced the 80's association, but we chose to enforce this idea with hints through props instead. For example, when the character goes for a cigarette, his gear is seen to be laying atop a vinyl record, released around the time period we were trying to convey.


Friday, 26 March 2010
Creative Risks
Feedback



Overall, the gist of the responses seemed to be that they enjoyed the visual difference that the black and white effect created, and felt that the camera work, editing and lighting all worked well to create out intended image. The music also seemed to be successful amongst our audience.
Soundtrack
Unfortunately, when we showed this to our Media teacher, she felt that the nature of the song when combined with the nature of the film we were creating presented the wrong sort of image and almost promoted drug use. She suggested that we look for a new song, and possibly one with a more contrapuntal and upbeat sound to interest the audience who may find the alternative too slow and boring.
We decided to try and stick with Bob Marley if possible, as we felt his music was highly representative of that era. Whilst searching, we came across the song 'Concrete Jungle', which had a faster pace, and a more motivational sound to it. We placed it alongside the visuals so that it began to fade in just as the character was getting ready, and fortunately the timing of this song also fit well with the song, with the drums kicking in just as the character walks outside.
Thursday, 18 March 2010
Music Research
The 1980's was a very symbolic time for music, as the decade saw a vast expansion of the industry and the introduction of a variety of new musical genres which remain thriving to this day. The introduction of MTV in 1981 enabled a much vaster exposure of bands and artists, giving them more of a chance to widely express their musical endeavours through a more convenient medium.
The 80's saw the emergence of genres such as New Wave, Synthpop, Glam Metal, Thrash Metal and Hardcore Punk. This gave us a wide variety of genres to explore when trying to find a song that we felt would be fairly representative of the time period, as well as being perhaps reminiscent and hopefully recognisable to the elder section of the target audience. The feel of the music we searched for also varied a great deal. We were undecided as to whether we wanted to choose a song with a parallel atmosphere to that expressed in the film - so more of a slow paced, perhaps softer song, or whether we wanted to aim for a more contrapuntal sound - possibly a more upbeat, faster paced number which would undoubtedly contradict the mood of the visuals. We decided to explore both avenues, at this point leaving our options open to search around and see what would fit and what would work alongside the visuals of our opening sequence.
As 'This Is England' is one of the main influences on our film sequence, we decided to look at their soundtrack as a starting point, exploring some of the artists they used to see if we could find any links to a song that we could use. From this, we discovered the band Toots & The Maytals, famous for their vibrant Ska and Reggae. We felt their music was fairly representative of the era, and could also fit well alongside our titles. On the other hand, we didn't want to copy 'This Is England' too much.
On the other end of the spectrum, I found a band called Foxboro Hot Tubs. Although a more modern band, their sound is more reminiscent of 80's punk rock, and so could have aided a successful portrayal of the time period in our titles. However, their songs were overall quite fast paced and perhaps a little to upbeat to successfully fit comfortably with the visuals of our sequence.
Monday, 15 March 2010
Editing The Title Sequence
However annoying, it is unfortunately unavoidable; the first shot is the only shot we took experimenting with the focus effect and so is needed, and in all other shots of the character getting up, he rolls over the opposite way - thus the current shot is the only usable clip which would prevent the presentation of a far more prominent continuity flaw. It took us multiple plays to actually determine what felt off about the transition between the shots, and other people haven't seemed to notice it quite as evidently, so hopefully it will not seem too much of an obvious slip in the overall finished sequence.

Sunday, 7 March 2010
Costume Ideas
We could then go on to begin combining suggestions to plan and design whole outfits:
The costume we chose in the end was composed of plain black trainers, rolled up jeans, a long jacket and an aged hat. We chose this costume as it was fairly straightforward to create, and we also felt that it best represented the impressions of class and social status that we wanted to put across to the audience.
Saturday, 6 March 2010
Shooting The Title Sequence








