4) Who would the audience be for your media product?

From our research, we concluded that it would be best to target our film at two separate age ranges, from teens of about 15 and over, to adults. This is because we hope to create a realist image which multiple groups of people can relate to - our main character is fairly young, and so that is encouraging to a younger age range, and the older age range would have had real life experience of the time period, and may therefore be interested in the film for nostalgic effect.

After gaining feedback from other members of our group, we decided to market the film at an age rating of 15. We decided on this rating as if the film were developed, it is likely to include mild swearing and possible suggestions of violence. Additionally, when we showed it to others, they tended to notice the implementations of drug use, and suggested that it may not be suitable to market the film at a lower age range because of the unsuitability of this.

This is a typical member of our target audience. She is a student, currently studying Politics and Art in University, and her taste tends to have a strong sense of individuality. She often eschews high street shops, preferring to purchase more unique items from places like charity shops or vintage clothing lines, and spends a lot of time customising her clothing to create unique garments with her own touch to them. She enjoys all sorts of music, and listens to a whole spectrum of genres. There is a high probability that she would enjoy our film, as it is something a little bit different to other products on offer, and it's vintage, aged feel is an element that she finds alluring.

This is another typical target audience member. He too enjoys finding his own style, combining random items from his wardrobe together in order to create a more individual and expressing look. He is a very musical person, frequenting festivals such as Glastonbury and V, and he can often be seen with an acoustic guitar. His favourite genres span from alternative rock to reggae and ska - anything a little bit chilled and outside from the mainstream. He is currently in college studying English Literature, History and Photography.

This couple are typical targets for the older end of the target audience. They enjoy engaging in activities of a cultural benefit. They often frequent their local arthouse cinema for an evenings excursion, as they enjoy watching films of a more stylised and cultural nature as opposed to pandering to the American industry giants. This film is intriguing to them, as it is reminiscent of their life in the 80's, and will hopefully evoke pleasant recollections for them.