We used a range of techniques to attract and address our desired audience in order to generate as much interest as possible in our film. Firstly, we used multiple conventions of media products of this type - for instance, typical stereotypes associated with this time period are represented in the narrative of the titles. This includes the elements of lower class, unemployment and smoking, all of which are frequently found throughout films similar to ours, like 'This Is England'. We decided to use these as we could see that the generic conventions had already proven popular for similar titles, and therefore would have a high probability of proving successful for our film as well.
Additionally, we tried to make the film as representative to the time period as possible, so that the elder section of our target audience would be able to relate to the film, as it would then hopefully be reminiscent of their real life experience of that time period. We made our character a relatively young man, so that the younger section of the target audience were not excluded, and could grow to relate to the character. He is the only character in our title sequence, and is central to all of the shots, and so by the end of the titles the audience has already become a little familiar with him, and are beginning to create a bond with that character.
We also addressed and catered for the requirements of our target audience via the results of a questionnaire, which we constructed and then put out to them hoping to regain their opinions on what they wanted our film to be. We then used this information and translated it into the final product, in order to make a film that the audience actually wanted to see.
We used non-diegetic music in the form of a song from Bob Marley, whose songs are exceptionally famous and renowned throughout the generations. This would hopefully inspire or encourage some fans of his music to watch the film. Additionally, it would hopefully create an air of nostalgia for the older audience, who may recall hearing it when it became famous for the first time, therefore helping to make the film more realistic. For the younger audience, it's contrapuntal sound in comparison to the visuals could be seen as motivating and exciting.
The importance of the mise-en-scene is stressed throughout the sequence, and we chose props, locations and costumes that strongly emphasise the 1980's vibe we were going for, in order to give the best representation of the time period as possible and make the film seem more true to life. Again, this will hopefully be evocative to the older audience members, attracting them into seeing the film. On the other hand, younger audience members may be drawn, as it is a time period completely different to what they are used to, as so they may be interested to see how life used to be, as it may be a completely new experience for them.
We edited the film to try and promote the aged feel with a black and white effect, which may be attracting to some audience members. It give the film a bit of an edge, making it unusual and that little bit different to many other films of its type. It also serves to make it the film overall more visually interesting, as black and white films are fairly uncommon in the modern day.
The Unique Selling Point of our film was, in short, to create something as different as we could from other people in our group. Hopefully, this makes our film stand out a bit more from its competitors, serving to offer the audience a wider range of choice.
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